Pricing postcards accurately is one of the most important but difficult aspects of postcard reselling. If you price too low, you could lose out on thousands per year in lost sales. If you price too high, you may sell too few to ever have a viable business.
I’ve sold over 14,000 postcards and have refined my pricing process over time. Last year I made nearly $80,000 in gross postcard sales. In this video, I price 50 real listings for you I have never priced before so you can see exactly how I look up comps, what factors I take into consideration, and how to decide on a final price. I picked a wide mix of US view cards from different eras and states, including some real photo postcards.